Category: Usability
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The Difference Between Usability and CRO
Usability and Conversion Rate Optimisation (CRO) are two important concepts in digital design and marketing that are often confused or used interchangeably. Although they are distinct and have different goals, they can work together to improve the overall user experience and conversion rates of a digital product. Photo: Alvaro Reyes (Unsplash.com) Usability refers to how…
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Fixing The Most Common Usability Issues
Usability issues are problems that can arise when designing a product or website, making it difficult for users to navigate, understand, or interact with the interface. These issues can lead to a poor user experience and can negatively impact the success of the product or website. Photo: Jukan Tateisi (Unsplash.com) Usability issues can manifest in…