Tag: cro
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The Difference Between Usability and CRO
Usability and Conversion Rate Optimisation (CRO) are two important concepts in digital design and marketing that are often confused or used interchangeably. Although they are distinct and have different goals, they can work together to improve the overall user experience and conversion rates of a digital product. Photo: Alvaro Reyes (Unsplash.com) Usability refers to how…